Hello and welcome to Auralex.com! Auralex Acoustics® was founded back in 1977 because the acoustical products available at that time were way too expensive and had important disadvantages. In fact, they were so expensive that even the big-budget broadcast and recording facilities I worked in said they couldn’t afford them! I knew there had to be a better way, so Auralex was born out back in my garage. Finally, great sound was available to all….not just the rich. Now, more than 38 years later, we’re still providing great products and great advice!
As a person in the market for acoustical consulting or products, you should choose Auralex instead of our competitors because:
Our products offer the best performance regardless of price.
Having been in the acoustics, sound reinforcement, broadcast and recording fields ourselves for so many years, we have a good feel for what’s needed, what really works “and what’s fluff.” Over the years, we’ve fine-tuned our line and now have in place solid products to solve virtually every acoustical problem – regardless of room size, shape or function. Auralex doesn’t make “me too” products, so if a product’s in our line, you can rest assured that it’s the best it can be at solving a particular problem. You can trust Auralex for solutions that absolutely work – even better than some competing products that can cost many times our prices.
Some folks question how our products can truly be the best on the market, yet be so reasonably priced. It’s because we work on shorter profit margins than our competitors and subscribe to the Henry Ford business model. (Mr. Ford said he’d rather sell a million cars for a dollar apiece than sell one car for a million dollars.) Why’d he say that? Because he knew satisfied customers would spread good word of mouth about his products and also return themselves to buy more from him in the future. It must work: Auralex gets way more referrals and repeat business than any MBA school textbook says a company should. Since satisfied customers have proven to send us their friends, we operate – and price our products – in such a way as to gain more satisfied customers. Makes sense, doesn’t it? This kind of long-term thinking got us where we are.
The Golden Rule is alive and well at Auralex.
These days, it takes more to succeed than just having the best products and attractive prices. You’ve gotta treat people fairly! This is why you see Auralex spoken of so highly in Internet chat rooms and magazines and why we get such kind comments from folks, many of whom have been repeat Auralex customers over and over for years.
When doing business with Auralex, you can take comfort in knowing that you’re not only in good company, you’re making the wisest product choices and are in good hands. We provide complete peace-of-mind.
It’s one thing to say you’ve got your customers’ best interests at heart; it’s another thing to prove it like we do. For example, customers often end up spending even less for Auralex products than they thought they needed to. There are a couple of reasons for this. First, our products are way more effective than others on the market so you can simply get by with using less of ours than you would some competing knock-offs. Second, we’re in this business for the long haul, not short-term profits, so we and our valued Auralex dealers make sure our customers get only the exact materials they need – nothing more – while providing friendly service and lots of honest advice.
Famous users trust Auralex and so should you.
Check out our constantly updated Famous Clients List. These folks can afford virtually any acoustical products they want at any price. They choose Auralex – so should you. Many of these famous folks send us holiday gifts and kind notes, which tells us they like dealing with Auralex. This should make you feel positive about doing the same!
So, after reading this brochure, our booklet Acoustics 101, talking with your dealer, and perhaps visiting our website, we think you’ll understand that no other acoustical products or consulting company can provide you with the same unique mix of pricing, product quality and added value that Auralex has for over two decades. Welcome aboard…we’re glad to have you with us!
Founder & President
Auralex Acoustics Inc.®