Your Food May Be Great . . . But How Does Your Restaurant SOUND?
Perhaps this is the first time this subject has been bought to your attention – but more than likely it’s a topic that has at least been in the back of most restaurateur’s collective minds. Auralex has been in the acoustics industry for well over three decades and we are well aware that the volume level of your establishment is not usually an urgent concern. Even after that knowledge, we would like to make the case that once you’ve secured staffing and nailed down the menu maybe you should consider the sound and volume level of your restaurant.
Acoustics Matter to Customers
Although your customers may not use the term or be aware of the science behind the problem – A quick search for “Great Food, but just too loud” will return multiple pages of reviews of users. Unsurprisingly, even many of the top eatery customer rating sites and apps use “Noise Level” as a metric in a user overall starred rating. According to a 2014 Zagat survey of Boston restaurant goers found:
“…restaurant noise level to be the number-one irritant about dining out, more irksome than service and price, according to online survey results. Over 70 percent of those surveyed avoid restaurants that are too loud. The results were similar in New York City, as well as nationally.”
“Restaurants are louder than ever. All that racket impacts more than dinnertime conversation.” – Indy Star
Even here in Auralex’s hometown of Indianapolis restaurants and restaurant-goers have noticed the trend of noisy eateries. According to an article by Indianapolis’ local paper Indy Star’s has this to say: “Complaints about noisy restaurants started rising about a decade ago as fine dining’s tablecloths, carpeting and soft music succumbed to striped-down, urban industrial atmospheres where blaring tunes and bar dining are usually de rigueur.” As the number of Millennials (people born from approximately 1977-1995) has recently surpassed Baby Boomers as the current largest living generation restaurants have tried their best to attract them with loud, exciting spaces. But the article goes on further to suggest that a larger group of customers’ tastes are changing, possibly even a sizable amount of the younger generations.
“…But I Want to Maintain a Lively Atmosphere!” Sound Control ≠ Silence!
We hear arguments like this quite frequently. It is important to note that there is a world of difference between creating a pleasing environment where people can talk without shouting and an acoustically isolated vocal booth. Adding absorption to your ceiling and/or walls will NOT silence your space. When acoustical panels are properly placed, and evenly spread out the space will gain a more controlled, natural sound. The main goal of panels is to stop echo, and reverberation between parallel surfaces. Think of the way an all-title bathroom sounds; “tubby,” boomy, muddy, etc. This is a direct result of all the hard, reflective surfaces in the room – this is generally not considered a pleasant acoustic environment. Imagine six or seven people having side conversations in this titled bathroom – everyone yelling to be heard over and the listeners straining to hear over the volume. Is this the scenario is your restaurant?
Ready For More Information? We Can Help!
Want to know more about your options? Auralex is the industry-leading Acoustics company and one of the oldest and most respected companies in the business. Since 1977, we have helped thousands of people with their unique acoustic needs in all kinds of facilities from auditoriums to bedroom studios. Our highly trained staff is available for phone support to answer questions. If you have some basic measurements and information about your space and you are ready to receive an estimate we even offer a Free Room Analysis for any space!
|Have a Question? or Ready to Submit Your Space for an Analysis?|
Want to receive updates about new Auralex products, events, artists, and contests?
Sign up to receive our monthly Email Newsletter!